Our initiative is manifold. We are reaching out to kids who also provide access to adults. Social and traditional media also independently provides that access. We will be grooming future leaders and imbibe the right values in them so that hopefully they will not repeat the mistakes their predecessors made in ravaging the environment and natural resources including forests.
We intend to join people and create platforms for various issues confronting tiger conservation. For example, It is imperative that those using tiger (for that matter any animal’s) body parts for use in traditional medicines and for other bizarre reasons are exposed and collectively disgraced. Remember, all the buying happens in cities, not in forests. And when the buying stops, the killing stops too.
Secondly, we are ready to bring everyone under the umbrella of Bobby, share our content, allow them to use of the mascot and other characters for their initiatives, share their content on our platforms, give them due credits, and not charge schools or NGOs any money for that!
We will provide the music track and kids interested in giving voiceovers are also welcome to give it a try!